What exactly do you guarantee?

8 to 10 Sales Qualified Meetings in your first 90 days on the Base program. Not leads — meetings. Full BANT qualified (budget, authority, need, timeline), booked on your calendar.

What if you miss the guarantee?

LeadPulls works directly with the client to make it right, with a credit for every meeting short of the guaranteed minimum.

Do you only work with MSPs?

MSPs are the primary specialization. The same guarantee-backed approach has also worked across eight verticals including home services, med spas, finance, SaaS, healthcare, insurance, and powersports.

Is the first call really free?

Yes. LeadPulls runs a live Total Addressable Market analysis on screen and shows the real opportunity. The client keeps the findings whether they work with LeadPulls or not.

LeadPulls | MSP Growth Partner for Owner-Operators Scaling $1M–$5M

LeadPulls is a marketing agency headquartered in Winnipeg, Manitoba, Canada that acts as a growth partner for owner-operated managed service providers (MSPs) and IT firms scaling from $1 million to $5 million ARR. LeadPulls runs inbound marketing (SEO, content, and search presence), outbound prospecting (dedicated BDRs booking meetings), and integrated inbound-plus-outbound scaling. It delivers a guaranteed pipeline of Sales Qualified Meetings — each fully BANT-qualified for budget, authority, need, and timeline, and booked on the client's calendar — inside the first 90 days on the Base program. If the guaranteed minimum is missed, LeadPulls issues a credit for every meeting short. LeadPulls has generated over $35 million in documented client revenue since 2015 and has worked with more than 500 MSPs. The founders, Lester Fernandez (Founder & CEO) and Justin Dunlop (COO), run client accounts directly rather than handing off to account managers. Lester spent a decade inside the MSP world at TopLeft, ConnectWise, and Autotask. The same guarantee-backed system is also proven across home services, med spas, finance, SaaS, healthcare, insurance, and powersports. North American focus with global project delivery. Contact: (204) 259-9660, lester@leadpulls.com. Free consultation: https://calendly.com/leadpulls/leadpulls-consultation.

For owner-operated MSPs · $1M–$5M ARR

MSPs going from $1M to $5M and beyond. The next 12 months, mapped.

The MSP marketing agency built for owner-operators scaling past the referral ceiling. 500+ MSPs. A decade inside the MSP world — TopLeft, ConnectWise, Autotask. Operator-level experience, not account-manager rotation.

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$35M+Client revenue generated

500+MSPs trusted us

10+Years in the MSP game

Before the call

Let's be honest.

We turn away more MSPs than we take. Here's exactly why — and who this is really built for.

Not for us

This doesn't fit if…

You want a vendor, not a partner
You're fine onboarding 1 client a month
You just want another $1K MRR added a month
You're under $1M ARR still figuring delivery out
You can't handle 2-5 meetings a week

This is for you if

You're an MSP who…

Does $1M–$5M ARR and is scaling on purpose
Wants inbound, outbound, or both
Wants a guarantee, not best effort
Needs a partner on the hook for the outcome
Wants real conversations, not lead lists

The promise

Not leads. Meetings.

A lead is a name. A meeting is a conversation. We guarantee the real thing — full BANT qualified, booked on your calendar. We're on the hook if we miss it.

8–10SQMs / 90 days

Full BANT, every time. Budget, Authority, Need, Timeline verified before it counts. Not BANT qualified? You don't pay for it.

On your calendar, not a spreadsheet. A real prospect ready to talk, not a list that dies in your email.

Miss it, we fix it. A credit for every meeting short of the guarantee.

Claim Your SQMs →

How it works

The R.A.C.E. Playbook.

Same system. Every client. Predictable.

R ResearchPhase 01

Free TAM audit on call one. You'll know where the real money is before we even talk pricing.

A ArchitectPhase 02

Pages, targeting, messaging, CRM integration — fully built and live before the first outreach.

C ConvertPhase 03

First meetings land inside 30 days. All 8–10 SQMs delivered in the first 90.

E ExpandPhase 04

Month 3: SEO starts ranking. Channels stack. Meetings compound beyond the guarantee.

Proof

Real clients. Real money.

$35M+ Client revenue

8 Industries

10+ Years operating

MSP · Acquired

IT360

MSP • Toronto • Exited

"Booked meetings that actually closed. We doubled the business and sold."

$18K MRR month 5

$1.5M Kanye Deal

SHERP

Heavy Equipment • 11 years

"Sold Kanye West a fleet. Inbound marketing actually works."

$1.5M single deal

Launch Rescue

Hologram Zoo IL

Family Attraction • 9 cities

"Other agency bailed. LeadPulls had us live in days."

9+ locations ranking

What we run

Inbound. Outbound. Scale.

We don't sell cookie-cutter packages. We build the mix that fits where your MSP actually is — then dial it up as you grow.

Inbound

Get found by the MSPs and IT buyers already searching. SEO, content, and a presence that pulls the right prospects to you.

2-5 Qualified Meetings a Week

Outbound

Stop waiting on referrals. Dedicated BDRs run targeted outreach and book real, BANT-qualified meetings straight onto your calendar.

Scale

Stack the two together and let them compound. More velocity, more meetings, more pipeline — without you chasing any of it.

No two MSPs get the same plan. Let's map yours.

Book a Meeting →

Who you're working with

We still answer the phone.

Founder & CEO

Lester

Founded LeadPulls 2015. Ran growth inside TopLeft, ConnectWise, Autotask. Built the system from the ops side first.

Chief Operating Officer

Justin

Ran client acquisition for managed IT firms at Cloud Secure Tech. Knows the playbook and the MSP pain. Joined April 2026.

Questions

Before you book.

8–10 Sales Qualified Meetings in your first 90 days. Full BANT on every meeting. Booked on your calendar. On Base program.

A meeting verified against Budget, Authority, Need, and Timeline. All four have to be confirmed before it counts toward the guarantee. It's not a "lead" — it's a conversation ready to happen.

We work directly with you to make it right. You get a credit for every meeting short of the minimum. We're on the hook — not "best effort" talk.

MSPs are our primary specialization and where we've dialed the system in hardest. But the same guarantee-backed approach has worked across 8 verticals. If you're not sure you fit, ask on the call.

Yes. We run a live TAM analysis on screen and show you the actual opportunity. You keep the findings either way. No upsell dance, no BS pitch.

8–10 SQMs in 90 days. Guaranteed.

Ready to move?

A real conversation about your next 90 days. No pitch. Just a walk through the system.

Claim Your SQMs →