LeadPulls Marketing case studies. Real results from real clients across B2B, B2C, enterprise and government. We are a Winnipeg-based lead generation agency serving MSPs, home services, med spas, finance, insurance, healthcare, SaaS, and manufacturers across the US and Canada. This page documents how we grew IT360 from $2M to $4M, generated $15M+ in revenue for SHERP North America including a $1.5M fleet sale to Kanye West, and launched Hologram Zoo Illinois after their previous marketing agency failed.
Most marketing agencies pitch you theory. We'll pitch you receipts. Three real clients. Three different problems. Three results you can verify. A stuck MSP doubled in size and got bought out. Kanye West bought a $1.5M fleet from our client. A zoo opened its doors when another agency left them hanging. Pick the story that sounds like yours.
IT360 was a Toronto MSP doing $2M a year. Good business. Great team. But they were stuck. Every new client came from a referral. They tried to fix it. It didn't work. That's where we came in.
Ask any MSP owner what growth looks like and you'll hear the same story. One or two new clients a month. All from referrals. That's where IT360 was. Good clients kept sending them more clients. It worked — until it didn't.
When the referrals slow down for a month, the whole business slows with them. You can't hire. You can't plan. You can't scale. You just wait for the phone to ring.
Before us, they tried what most MSPs try. They hired a team of cold callers. Built lists. Wrote scripts. Ramped them up.
Weeks turned into months. The dials went out. Nothing came back. Zero meetings. Zero deals. Just a payroll burn and a team that couldn't point at a single client they'd booked.
"Cold calling alone doesn't work. Not in 2026. Not for MSPs."
We didn't sell them a service. We built them a pipeline. The whole thing. From the first touch a stranger has with their brand to the moment they sign the contract.
Website that converts. Outreach that gets replies. Content that builds trust while people decide. The kind of system a small IT firm usually can't build on their own.
By month five we had locked in over $18,000 a month in new recurring revenue. Not one-off projects. Not consulting gigs. Real, recurring MSP contracts.
That number is what makes an MSP sellable. Buyers don't care about hero stories. They care about predictable monthly revenue. We gave them something to show.
Inside a year, IT360 went from $2M to $4M. Then they got acquired. Founder cashed out.
We don't take credit for the buyout. We take credit for building the growth curve that made the numbers worth buying.
If you run an MSP stuck at 1–2 new clients a month, we built a whole page for you.
See our MSP playbook →SHERP North America makes the most capable off-road vehicles on earth. Swamps, ice, floods — if nothing else can get there, a SHERP can. We've been with them since day one. Built their marketing from scratch. Here's what happened next.
Sheriff's Office · B2G
Press Feature
B2B · Dive Bomb
Fleet Deployment
Louisville Expo
Client Partner · Eskimo Point Lumber
When SHERP came to North America, they had product. World-class product. What they didn't have was a marketing function. We built it from scratch. Positioning. Messaging. Ads. Content. Dealer recruitment. Everything.
That wasn't a three-month engagement. That was a partnership that's still running.
SHERP is an engineering company. New models. New configurations. New use cases coming out of R&D all the time. Our job wasn't just to market what existed — it was to align with their R&D across both the US and Canadian markets so every new product had buyers waiting.
When R&D built something new, we had the ads, the content, and the dealer pitch ready to go. Marketing and engineering in lockstep.
Big vehicles don't sell at scale without a dealer network. Through our ad strategies and recruitment campaigns, we signed 40+ dealers across North America. Coast to coast. Canada and the US. Each one compounds — every signed dealer is another sales team, another showroom, another source of inbound.
Duke Energy runs transmission lines through some of the worst terrain in the Southeast. We put SHERP inside their procurement conversations. The result: over $4M in equipment sold to Duke. One of the biggest enterprise energy deals SHERP has closed on this continent.
County emergency response. State fish and wildlife. Search and rescue. We put SHERP in front of the agencies that needed amphibious capability. That's how a unit ends up at Brunswick County Sheriff's Office in North Carolina — and why more agencies keep asking.
We made SHERP so visible online that Kanye West's team found them — not through a dealer, not through a friend-of-a-friend. Through our marketing. They bought a $1.5M fleet direct. Those vehicles showed up in the "Follow God" music video, at his Wyoming ranch, at the Chicago Yeezy launch, and in a Super Bowl commercial. Add it to the Duke Energy contract, the dealer network, the agency sales, the PR — and our five-year partnership has moved $15M+ of product.
Coverage: Robb Report · Wikipedia · Carscoops · Business Insider · Highsnobiety
"This isn't a three-month retainer. This is a five-year partnership."
Add it up: the dealer network, the Duke Energy contract, the Kanye fleet, the government sales, the follow-on inbound from all of it. Over $15M in revenue through our marketing. That's what happens when you treat marketing like a long-term partnership instead of a quarterly line item.
Hologram Zoo Illinois is the first permanent holographic zoo in the Chicago area. Dinosaurs. Space. Africa. All laser-light holograms you walk through. When they opened their doors at Hawthorn Mall, the agency they'd hired didn't deliver. We stepped in.
They'd signed with a different agency months before opening. That agency missed the launch. When the doors opened on the first holographic zoo in the Chicago region — people walked past the storefront and couldn't book a ticket online.
For a brand-new attraction, a broken website on opening week isn't a delay. It's lost revenue that never comes back.
We took the handoff. Inside days of opening, we had a live, bookable website up. Real experiences. Real booking flow. Real tracking. Not a placeholder. A working storefront that turned foot traffic into tickets.
Here's the thing nobody talks about — you can have the coolest attraction on earth, but if nobody sees it online, you don't get bookings. We've been running their content from day one. Videos. Social posts. Photo shoots. Everything that makes someone scrolling on their couch say "wait, what is that?"
The astronaut campaign you're watching is ours. We write it, shoot it, edit it, and push it out. Same for the senior hologram experiences, the birthday content, the dinosaur tunnel reels. Content is their engine. We keep it running.
Once the site was live, we built the long game. Ranking for "things to do Vernon Hills," "indoor attractions near Chicago," "kids birthday party Chicago." Google Business Profile across every suburb. Birthday party funnel with three package tiers. Email automation. Facebook lead capture.
The attraction has since been covered by TIME Magazine (Best Inventions) and Forbes. Birthday bookings fill up weeks out. Revenue is climbing. A rescue turned into a long-term growth story.
Straight answers. No sales-speak.
It depends on the agency. Most just post on social media and call it marketing. We build the machine that turns strangers into paying clients — websites that convert, outreach that gets replies, SEO that ranks, content that builds trust, and ads that generate leads. Everything above is the same work we did for IT360, SHERP, and Hologram Zoo. No two client playbooks are identical — but the goal is always the same: real revenue, not just impressions.
Depends on the channel. Cold email can book calls in week one. Paid ads can generate leads same-day. SEO takes 60–90 days to move. Most of our clients see real pipeline by month 3 and compound growth by month 6. IT360 hit $18K in new MRR at month 5. SHERP took longer because enterprise deals are slower. Hologram Zoo was booking tickets the week we launched their site.
Yes. That's exactly what we did for IT360. They were stuck at 1–2 new clients a month — all from referrals. They hired a cold-calling team first and got zero results. When they hired us, we built a full pipeline: website, outreach, SEO, content, and automation. Month 5 we'd locked in over $18,000 in new monthly recurring revenue. Inside a year they doubled to $4M and got acquired.
Yes. Enterprise B2B and B2G are two of our strongest verticals. For SHERP North America we sold over $4M in equipment to Duke Energy, placed units with Brunswick County Sheriff's Office and other agencies, and signed 40+ dealers across North America. If you sell big-ticket products to utilities, energy companies, government agencies, or heavy-equipment buyers — we know that playbook.
We've done the rescue. Hologram Zoo Illinois came to us after their previous agency missed their grand opening. No website. No booking flow. Doors open, nothing live. We had a working site up in days. If your agency dropped the ball — missed a launch, broken funnel, nothing moving — we can take over fast. Don't waste another quarter.
We're based in Winnipeg, Canada, and we work with clients all over the US and Canada — Toronto, Chicago, Vernon Hills, North Carolina, the Prairies, the Northeast. We work with MSPs, home services, med spas, finance, insurance, healthcare, SaaS, and manufacturers. If you sell something valuable to other businesses or consumers, we probably know your market.
It depends on what you need. Our engagements start from a few thousand a month for a single-channel focus, and go up from there for a full pipeline build across multiple channels. The best first step is a 45-minute consultation — no pitch, no pressure. We'll tell you what we think would actually work for your business, and whether you should hire us or not.
Three things. One: we show receipts. Every claim on this page is real and verifiable. Two: we build systems, not campaigns. Campaigns end. Systems compound. That's why our best clients have been with us for five-plus years. Three: we don't bullshit you. If a channel won't work for your business, we'll tell you. If we can't help, we'll tell you that too.
Every client on this page used to be stuck. IT360 was stuck at one deal a month. SHERP had zero marketing on day one. Hologram Zoo had a broken launch. They stopped being stuck. The difference was one phone call. Yours is 45 minutes away.
Book Your 45-Min Call →— LeadPulls. Pulling leads from every direction. Full pipeline. Every time.
