Revenue-engineered websites for ambitious North American brands. Premium design, sub-second speed, SEO and AI-search wired in from the first wireframe.
No mockups. Two live sites we designed and built. Go click around. Every number is public and verifiable.
Live Site · sherputv.com
World-class amphibious vehicles, zero marketing infrastructure. We built sherputv.com from scratch: positioning, copy, dealer portal, technical SEO.
It became the storefront for $15M+ in revenue, including a $1.5M fleet bought by Kanye West and 40+ dealers signed across North America. Five years on, still producing pipeline.
The Chicago region's first permanent holographic zoo. Their previous agency missed the grand opening: doors open, no bookable website, foot traffic walking past.
We shipped a live, bookable site in days, then built the long game: local SEO, a birthday funnel, and a content engine of hologram reels. Since covered by TIME and Forbes, with bookings filling weeks out.
Most marketing websites are museum pieces. Expensive, good-looking, and quietly failing at the one job that matters. Slow to load. Headlines about the brand instead of the buyer. Forms buried below the fold. SEO bolted on after launch, if at all.
The question isn't whether a website looks good. It's whether it moves pipeline.
We build in the opposite direction. Every decision starts with a commercial one: does this earn a lead, a ranking, a filled form? Design follows. Underneath sits sub-second load, clean semantic HTML, and schema that surfaces you in AI answers. The result looks premium, ranks organically, and produces pipeline. An asset, not a brochure.
Every LeadPulls website ships as a complete revenue system — visual design, technical foundation, and conversion scaffolding. No hand-off gaps. No "we'll add SEO later." No surprises six months in.
You see progress every week. Every deliverable is reviewed before the next phase begins. No vanishing acts, no "the design team is still iterating" explanations, no silent months. The timeline is transparent from kickoff to launch.
Stakeholder interviews, competitor audit, buyer journey mapping, conversion benchmark review, positioning clarification. We leave this phase with a documented commercial brief, not a fuzzy Pinterest board.
Information architecture, sitemap, URL taxonomy, page-level wireframes, content hierarchy. Structure before style — because rearranging a wireframe costs nothing, rearranging finished pixels costs weeks.
Mood boards, typography exploration, color architecture, component style tile, hero treatment studies. One focused direction, refined — not four generic options to average together.
Full page designs, interactive prototype, component library, responsive states. You review a clickable prototype on every device before a single line of code is written.
Front-end build, CMS integration, content migration, form wiring, analytics setup, schema markup, accessibility QA, cross-browser testing, performance tuning. Staging environment available from week one of dev.
Pre-launch crawl, 301 redirect mapping, DNS cutover, post-launch ranking monitoring for 60 days, analytics verification, training handoff for your team. Launch day is not the finish line — it's the starting line.
Search is fragmenting. Buyers now ask ChatGPT, Perplexity, Gemini, and Copilot "who's the best agency for this?" and get one answer. Either your brand is in it, or your competitor is. There is no page two.
We don't optimize websites to rank. We optimize them to get quoted.
Every build ships with what the machines need to trust and recommend you: structured data, entity optimization, semantic HTML, and citation-ready content. Then we build the off-site signals, an llms.txt, and monitoring of which engines are citing you.
Bottom line: we build sites that get quoted, cited, and recommended across every major AI engine. The brands that get this right own their category for the next decade.
| Phase | What You Receive |
|---|---|
| Strategy | Commercial brief, competitor audit, positioning doc, sitemap, buyer journey map |
| Design | Interactive prototype, component library, style guide, mobile and desktop states, brand visual system |
| Development | Staging environment, production build, CMS configured, forms integrated, full codebase handoff |
| SEO | Schema JSON-LD, technical SEO audit, URL mapping, redirect plan, meta and OG setup, XML sitemap |
| Analytics | Full tracking stack configured — page events, conversion goals, session recording, custom dashboard |
| Accessibility | WCAG 2.2 AA audit, color contrast report, keyboard nav verification, ARIA implementation |
| Performance | Lighthouse report, Core Web Vitals baseline, image optimization, caching configuration |
| Handoff | Editor training, documentation, 60-day ranking monitoring, support runway |
We engineer websites around a single metric: qualified pipeline. Every design decision — from hero copy to form placement to page speed — is tied to conversion outcomes. We do not ship aesthetic pages that fail commercially. Every build ships with SEO technical foundation, Core Web Vitals tuning, and analytics wired in from day one.
Most conversion-focused builds ship in 4 to 8 weeks. Landing page sprints take 7 to 14 days. Enterprise builds with custom integrations, multi-location schema, or headless architecture run 8 to 16 weeks. Timeline depends on content readiness, stakeholder approval cycles, and scope — not on our side of the equation.
Ranking is baked into the build, not bolted on after. Every page ships with proper schema markup, semantic HTML, internal link architecture, optimized Core Web Vitals, mobile-first responsive structure, and content surfaced for AI Overviews, AEO featured answers, and GEO citations. SEO is the foundation — the design sits on top of it.
We select the platform based on the commercial brief — content velocity, performance requirements, integration depth, editorial workflow, and the team who will manage the site post-launch. We do not push a single stack on every client. The platform is a tool. The outcome is the product. We walk you through the platform decision during discovery so you understand exactly why we are recommending what we are recommending.
Six phases: discovery and positioning audit, information architecture and wireframe, visual direction and brand application, component design and prototype, development and CMS build, QA and launch with analytics wired. You see progress weekly. No black box. No silent stretches.
Yes. Every migration includes a full crawl audit, URL mapping with 301 redirects, schema continuity, content equity preservation, and post-launch monitoring for ranking drift. Most clients maintain or improve rankings inside 30 to 60 days post-launch because the new build is technically cleaner than what it replaced.
LeadPulls delivers web design across North America remotely, with active client work and local SEO coverage in the following markets. If your city isn't listed — we still ship anywhere in the US and Canada.
We will review your current website, walk through your commercial goals, and flag the three highest-leverage improvements we would make in the first 30 days. If a rebuild is the wrong move, we will tell you. If it is the right move, we will show you exactly what it looks like.
— Lester & the LeadPulls team
30 min · No pitch · Practical feedback
We will review your current site, identify the three highest-leverage improvements, and give you a straight answer on whether a redesign is the right move. No deck. No pressure.
