MSP Lead Generation Services | Booked IT Sales Meetings | LeadPulls
MSP Lead Generation — Booked IT Sales Meetings

IT Buyers Are Ready To Switch. Is Your MSP In The Room?

Search. LinkedIn. Email. Retargeting. MSP lead generation that books qualified IT buyers on your calendar — first meetings in 14–21 days, not raw lists.

FreeNo credit card1 business day

Lester Fernandez, Founder of LeadPulls Your audit is run by Lester. Founder · 11+ yrs B2B growth
$35M+
Client Revenue
14–21
Days to First Lead
300+
Campaigns Launched
LeadPulls buyer journey illustration — search, social, email, and retargeting touchpoints converging on B2B buyers
§ 01 — Diagnosis

IT buyers are
choosing an MSP
right now. Not you.

A 50-to-200-seat business fed up with their IT provider researches on Google, scrolls LinkedIn, asks AI who the best MSP is. If your MSP isn't in front of them, the MSP three suburbs over is.

  • 01
    Missing IT buyers mid-switch
  • 02
    Competitors filling gaps you can't see
  • 03
    Referrals only. Buyers search seven places.
  • 04
    Techs slammed. Sales pipeline empty.
Business owner reviewing website analytics showing low lead conversion rates
<4%

Most businesses capture under 4% of their market. The other 96% is being won at touchpoints you don't own yet.

LeadPulls benchmark, 300+ accounts
§ 02 — The Mechanism

From invisible to
everywhere. 3 steps.

No black-box. A system built around how your buyers actually decide.

01 Map

We study your buyers

Size your TAM. Map their journey. Find the exact gaps competitors are losing.

TAM + buyer journey report
02 Deploy

We put you everywhere

Search. Social. Email. Retargeting. Live in 14 days. CAN-SPAM & CASL compliant.

Live campaigns in 14 days
03 Scale

Pipeline. Every time.

First leads in 14–21 days. Optimized weekly. Scale what works across your full TAM.

First leads in 14–21 days

Step 01 starts today.
Free TAM audit. 1 business day.

Lester Fernandez, Founder of LeadPulls Lester runs it. Founder · LeadPulls Start Step 01
§ 03 — Receipts

Real MSPs.
Real pipeline.

Documented outcomes. Not case studies we made up.

$35M+
Client Revenue
300+
Campaigns
8
Industries
US & CAN
Coverage
IT360 · MSP · Toronto, ON
$15K
Net-new MRR · 90 days

Referral-only pipeline. Feast or famine.

Mapped a $40M+ buyer segment. Dominated search and outbound. $15K net-new MRR in 90 days.

SHERP NA · Heavy Equipment
$12M
Documented revenue · Multi-year

Great product. Zero presence in B2B / B2G channels.

Built omnipresence across search, content, outreach. $12M documented revenue.

We don't just run ads — we understand how your buyers think. $15K MRR in 90 days for IT360. $12M documented revenue for SHERP NA. We give a shit about your growth.

LF
Lester Fernandez Founder & CEO, LeadPulls
$35M+ Verified Across 300+ campaigns
Bob — the recurring composite client whose lead gen story LeadPulls uses to illustrate results
§ 04 — the recurring MSP

Remember Bob? Here's his lead gen chapter.

Before

cold callers. linkedin autos. email blasts. Zero closed.

What we did

Mapped TAM. Layered organic + email + PPC.

Day 90

15–20 SQLs/mo at ~20% close.

5–7 → 15–20 / mo
Lester Fernandez, Founder and CEO of LeadPulls Marketing
Winnipeg, MB · serving US & Canada
Lester Fernandez
Founder & CEO · LeadPulls
Why this page exists

If your campaign fails,
it's my name on it.

I'm Lester — the guy you'll actually be talking to on your audit call. Not a sales rep. Not a junior. Me.

I built LeadPulls in 2015 after a decade closing deals across MSP/IT, finance, powersports, and SaaS. I've personally sat with 100+ owner-operators across North America — from a $12M powersports deal with SHERP (yes, the Kanye West one) to $1.5M+ in MSP software at TopLeft, to building my dad's business to 600+ Google reviews early in my career.

Every single campaign that goes live at LeadPulls gets reviewed by me first. Every one. Because $35M+ in client revenue doesn't happen by handing leads off to a junior and hoping.

11+ yrs
In B2B Growth
100+
Owner-Operators Met
$35M+
Client Revenue

If you book the audit, I show up. No sales theater, no slides, no upsell ladder. Just 30 minutes of me looking at your TAM, your buyer journey, and the holes in your funnel.

If we're not a fit, I'll tell you straight — and probably point you to someone who is. That's the deal.

§ 05 — The Advantage

Wherever they look,
you're already there.

Most agencies run one channel. We cover every touchpoint — so when buyers decide, you're the only name they remember.

Omnipresence illustration — LeadPulls places your business on every storefront, every channel, every buyer touchpoint
Google & AI LinkedIn & Meta Outbound Email Retargeting Local Maps AI Answers
When searching

Search & SEO

First result on Google — paid and organic. You own buying-intent keywords.

When scrolling

Social & Content

LinkedIn. Meta. YouTube. Content that builds trust and moves them toward a decision.

When comparing

Email & Outbound

Targeted sequences hit their inbox at the right moment. Built around how they decide.

When undecided

Retargeting

They visited but didn't convert. We follow them until they're ready — no warm prospect goes cold.

§ 06 — Strategy

MSPs first.
Every vertical after.

Two fronts. Run in parallel.  —  Wins now + position later.

We don't pick one and hope. Low-hanging fruit for immediate wins. Long-term position for compounding wins — especially as AI rewires every buyer journey.

Front 01 · This week
01

Low-Hanging Fruit

Buyers searching, comparing, ready — you're just not there yet. Wins land in weeks, not quarters.

14–21 Days Paid search Outbound
LeadPulls maps every industry's buyer journey — spotting where your ideal customers are looking before they decide
Front 02 · Next 12 months
02

Long-Term Position

AI is rewriting buyer journeys — ChatGPT, Perplexity, AI Overviews. Be the name AI recommends.

SEO GEO / AEO AI-Proofed
In one line

Win today with the fruit. Own tomorrow with the position.

Map my two fronts →
§ 07 — FAQ

Your questions.
Straight answers.

No hedging. Want deeper detail? Jump on a call.

We map your MSP's TAM and the IT buyer journey first, then deploy across Google search, LinkedIn outbound to IT decision-makers, cold email, and retargeting. Every touchpoint is engineered around how a business owner researches and chooses a managed IT provider — so your MSP appears before the competitor three suburbs over captures them. First BANT-qualified meetings typically arrive in weeks 2–3.
Paid search and outbound email book first qualified IT meetings within 14–21 days of launch. SEO and content build compounding MSP pipeline over 3–6 months. We launch all paid channels within 14 days of onboarding and optimize weekly against reply rates, meeting quality, and closed contracts.
A TAM audit sizes your MSP's full opportunity — how many 50-to-200-seat businesses in your service area match your ideal client, their estimated contract value, and the share your competitors already hold. LeadPulls runs MSP TAM audits live on the first call at no charge, showing exactly how many IT buyers you're missing and how large each segment is.
MSPs and IT services are our primary specialization — it's where the system is dialed in hardest and where Lester spent a decade (TopLeft, ConnectWise, Autotask). The same multi-channel engine also serves home services, med spa, healthcare, insurance, finance, powersports, and SaaS. If you're an MSP, you're exactly who this is built for.
Programs are custom-scoped to your MSP's market and growth targets. The first step is always a free MSP TAM audit and buyer journey mapping — from there we build a roadmap with transparent pricing before any commitment.
Yes. All outbound email to IT buyers is fully compliant with CAN-SPAM (US) and CASL (Canada). Every sequence includes proper sender ID, unsubscribe, and consent-based targeting. We don't buy prospect lists — all contact data is sourced through compliant first-party research.
§ 08 — Get Started

IT buyers are
switching right now.
Let's book them
on your calendar.

In 30 minutes, we run your TAM and buyer journey audit live on screen. You keep the intel either way.

  • Full buyer journey map
  • TAM + competitor gap analysis
  • Custom 90-day roadmap
  • 30–45 min · No pitch · No obligation
Lester Fernandez, Founder of LeadPulls
You'll be working with Lester. Founder · LeadPulls · Winnipeg
LeadPulls strategist spotting buyer opportunities — free TAM and buyer journey mapping

Map My Buyer Journey

Free. 1 business day. No obligation.

Custom-scoped to your market & budget · Transparent pricing before commitment

You're On The Map.

Your buyer journey report lands in your inbox within 1 business day.