MSP Marketing Agency | 8-10 SQMs Guaranteed in 90 Days | LeadPulls
MSP Marketing Partner Built for MSP Growth

8–10 Sales Qualified Meetings. Guaranteed in 90 days.

The MSP marketing agency for owner-operators ready to scale past the referral ceiling.

500+ MSPs. A decade inside the MSP world — TopLeft, ConnectWise, Autotask. No ramp-up. No upsells. Just the meetings, guaranteed.

Already ready? Skip the audit → book a call
8–10 SQMs guaranteed 500+ MSPs Zero ramp-up
by the numbers · MSP marketing agency results
guarantee · base program
8–10
SQMs in 90 days, or it's on us
MSPs · operator XP
500+
Combined time in MSP
cold email · IT buyers
42%
Avg open rate on ICP
IT360 · early lift
+$18K
New MRR within 6 months
// Stack we work with
Why MSPs hire LeadPulls as their MSP marketing agency

We've sat in your seat. 500+ times.

Most agencies discovered MSPs last quarter. We’ve worked inside the MSP world for over a decade — ConnectWise, Autotask, Datto. Operators run your account. Not a rotating junior.

Lester Fernandez, Founder and CEO of LeadPulls MSP marketing agency
Founder & CEO
Lester Fernandez

"Most MSP marketing fails because the agency never sat in your seat. We have."

Lester spent over a decade in the MSP world — running growth at TopLeft (ConnectWise + Autotask consulting), working next to MSP owners every day. MRR math, onboarding, how IT buyers actually pick a vendor — he’s lived all of it.

  • 10+ Years Inside The MSP Ecosystem
  • TopLeft · ConnectWise · Autotask
  • Founded LeadPulls 2015 · Winnipeg HQ
  • Architect of the IT360 growth program ($1.5M→$2M)
Connect on LinkedIn
Justin Dunlop, Chief Operating Officer at LeadPulls MSP marketing agency
Chief Operating Officer
Justin Dunlop

"Cold outreach to IT buyers isn't a template. It's a system tuned to how they buy."

Justin came from Cloud Secure Tech, where he ran client acquisition for managed IT firms across North America. Outbound sequences, cold-to-meeting workflows, and the mechanics of converting an MSP prospect from awareness to signed contract — that's what he built systematically before joining LeadPulls.

  • Cloud Secure Tech · MSP Client Acquisition
  • Cold Outreach & Sales System Architect
  • 50/50 Partner on New Client Acquisition
  • Joined LeadPulls April 2026 as COO
Connect on LinkedIn
The LeadPulls Guarantee

8–10 SQMs.
In 90 days. Or it's on us.

Every Base program engagement carries a written guarantee: 8 to 10 fully BANT-qualified Sales Qualified Meetings inside your first 90 days. Not leads. Not clicks. Real conversations with real IT buyers.

Zero ramp-up period. A new in-house BDR spends their first 90 days learning your business. Our system is already built — the clock starts on day one, not after onboarding.
No upsells, ever. Most agencies guarantee meetings, then pitch a bigger package the moment you sign. We don't. The program you bought is the program you get.
Full BANT qualification. Budget, Authority, Need, Timeline — confirmed before a meeting ever counts toward your guarantee. No padded numbers.
// Base Program Guarantee
8–10
Sales Qualified Meetings
Within 90 days
BANT-qualified. Budget, Authority, Need, Timeline confirmed on every meeting that counts.
The Approach


We find the cracks in your market before your competitors do.

01 Competitor SEO blind spots. Terms they should rank for, but don't.
02 Share of voice gaps. Local conversations they're absent from.
03 Weak GBP optimization. Their map presence is thin or stale.
04 AI search invisibility. They don't show in AIO, GEO, or AEO results.
05 Content holes. MSP buyer questions nobody in your area answers.
06 Social presence gaps. Channels where their owner-operator is silent.
The R.A.C.E. Methodology
R
Research

You'll know exactly where your competitors are weak — and where the opening is.

Phase 01
A
Architect

A custom attack plan, built around the openings in your market.

Phase 02
C
Convert

Real MSP buyers in real conversations with you.

Phase 03
E
Expand

Compound growth as the system proves itself.

Phase 04
Is your MSP the right fit?

We work best with specific MSPs.

We say no more often than we say yes. Here's exactly who we built our MSP marketing agency for — and who we're not for. If you're in the right group, the rest of this page is for you.

✓ Right fit

If this is you, we're built for you.

  • You want to scale to $5M or $10M in revenue. You're not satisfied with where you are now.
  • Owner-operated. Founder still in the business, making calls, closing.
  • Referrals are your #1 channel. And you know that's a problem.
  • You've tried an agency. Got vanity metrics, no pipeline.
  • Metro 500K+ population. Big enough TAM to support real outbound.
✗ Not a fit

If this is you, we're not your agency.

  • You don't want to grow. Comfortable where you are, referrals cover it — that's a fine business, just not our client.
  • You already have an in-house CMO. You don't need us — you need execution support, not strategy.
  • You want 50+ leads/month at scale. That's a different scope. Different agency.
  • You expect leads in week one. Real pipeline takes weeks to start, months to compound. We don't promise what we can't deliver.
// Case study · IT360 Inc.

$1.5M to $2M in revenue. Acquired the same year.

IT360 was stuck. We mapped their full addressable market and went after the prospects already in buying mode — the low-hanging fruit no one else was hitting.

Over $18K in new MRR within 6 months, taking them from $1.5M to $2M in revenue. The same program built the SEO and positioning that compounded through their acquisition that same year.

MSP founder · Toronto · 8 employees → acquired.

Identifying details kept private at founder’s request.
MRR added
+$18K
Within 6 months
Outcome
Acquired
Same year as our partnership
How it works · who runs what

Four steps.
No bloated onboarding.

Most MSP marketing agencies kill their engagements in month one with over-engineered kickoffs. Our process is built to attack the openings in your market right away — quick wins first, compounding system behind it. Each step is run by a named operator, not an account manager rotation.

Step 01

Map your TAM

We identify every qualified MSP prospect in your territory — scored by company size, tech stack, growth signals, and contract renewal cycles. Ranked prospect list delivered inside 48 hours.

L
Lester runs this
Step 02

Build the machine

We deploy your channel mix — SEO content clusters, cold email sequences, GBP optimization, and MSP-specific landing pages. Calibrated to your service area, your ICP, and your MRR goals.

L
Lester runs this
Step 03

Fill the calendar

Qualified MSP conversations start landing on your calendar — people we’ve already filtered against your ICP. Full transparency — pipeline metrics, not impressions. You see exactly who’s booked, where they came from, why they’re a fit.

J
Justin runs this
Step 04

You close the MRR

We keep feeding the top of funnel. You run discovery, close, and onboard. Monthly reviews tune targeting and messaging based on what actually closed vs. what stalled. Pipeline compounds from here.

L
J
Joint check-ins

Common questions.

Tap to expand
Lester Fernandez (Founder/CEO) and Justin Dunlop (COO). Lester spent over a decade at TopLeft inside ConnectWise/Autotask consulting. Justin previously led client acquisition for Cloud Secure Tech. Combined, they've worked alongside 500+ MSPs across North America. Your account at our MSP marketing agency is run by operators — not generic agency account managers cycling through industries.
On the Base program, we guarantee 8 to 10 fully BANT-qualified Sales Qualified Meetings within your first 90 days. A meeting only counts when Budget, Authority, Need, and Timeline are confirmed — no padded numbers, no "intro calls" counted as meetings. Because the system is already built before you sign, there's no ramp-up period like there would be hiring an in-house BDR, and we don't upsell you on anything beyond the program you signed up for.
We work best with owner-operated MSPs that want to scale to $5M or $10M in revenue. Past survival mode, no repeatable sales machine yet. If referrals are your only channel today, or competitors rank for terms you should own, you're the right fit. As an MSP marketing agency, we're not for MSPs that don't want to grow or already have an in-house CMO — we'll tell you on the call.
A fully managed system from your MSP marketing agency, running through our R.A.C.E. Methodology: a dedicated BDR with the 8–10 SQM guarantee, TAM-audited prospect list, live cold email hitting 40%+ opens, SEO and content ranking you for MSP buyer terms, and AI search visibility across ChatGPT/Perplexity/Google AI Overview. Every channel is built to compound — and we’re launching MSP cold calling services soon as the layer that opens conversations digital can’t reach.
Ready?

Are you ready for your
8–10 sales qualified meetings?

No ramp-up period. No upsells. Send us your domain and the cities you serve. We’ll send back a ranked list of qualified prospects in 48 hours. Reviewed by Lester and Justin personally.

8–10
SQMs guaranteed
in 90 days, BANT-qualified
Or skip the form: 204-259-9660
Free · 48-hour delivery

Get your free MSP TAM audit

// No spam. Your prospect list within 48 hours.

You’re in the queue.

Your MSP market audit will be ready within 48 hours.