MSP · Acquired
$18K MRR by month five
IT360
Booked meetings that actually closed. We doubled the business and sold.
We grew up inside the MSP world. Now we market it.
Over 500 MSPs between us. One built the marketing engine. The other built the outbound program that booked two to five meetings a week for 160 MSPs.
Shipped for IT360 · SHERP · Hologram Zoo
$35(M+)01//revenue earned for clients 8–1002//qualified meetings in 90 days 500(+)03//MSPs worked with, combinedThe receipts, so far
40(+)04//US states, in person
100(+)05//owners met face to face
10(+)06//years inside the MSP world
Chapter one · Written by Lester
How this started.
I didn’t start in a boardroom. I started on a beige PC in my dad’s office, teaching myself how Google worked because his business was invisible online.
It wasn’t a strategy problem. It was people ghosting after the first invoice cleared. Agencies sending reports full of numbers that had nothing to do with the money coming in.
Lester Fernandez, Founder
Lester Fernandez · Founder & CEO
40+US statesdriven to, in person
100+ owners face to face17 years old at his first win
MSP & IT clients we’ve shipped for
Real clients. Real money.
Three MSPs — one acquired, one that cleared the guarantee in full, one now pulling inbound. Two more from outside the channel show the same engine holding across eight industries.
Managed service providers
MSP · Georgia
+$20K new MRR
G3MIT
Every guaranteed meeting landed.
MSP · Canada
Inbound traction by month three
OnsiteCS
Inbound started pulling by month three, and the new site backed it up.
Outside the channel
Heavy equipment · 11 years
$1.5M in a single deal
SHERP
Sold Kanye West a fleet. Inbound marketing actually works.
Launch rescue
9+ locations ranking
Hologram Zoo
Other agency bailed. LeadPulls had us live in days.
Chapter 1B · Justin Dunlop, COO
Then Justin showed up.
160-plus MSPs watched. Some scaled past $5M. Some stalled at $2M for years. The difference wasn’t price, service quality, or sales skill. It was the story they told the prospect.
The MSP owners who broke through $2M ARR weren’t smarter or harder working. They had a sharper way of describing what they actually did. And that sharpness made every conversation easier. The cold call, the proposal, the renewal, the referral.
Justin Dunlop, COO
Justin Dunlop · COO
160+MSPs studiedbefore the pattern was undeniable
$2MARR ceiling brokenthe line the sharper story crossed
80 times the pattern repeated18+ months stuck is the tell
Chapter two
Why we put our money on a guarantee.
MSP owners do not need more impressions. They need meetings with people who can actually sign. So we guarantee the only number that matters.
Base program
8–10 Sales qualified meetings in 90 days, or it is on usWhat counts
BANT qualified only. Budget, authority, need, and timeline confirmed before a meeting lands on your calendar. If we miss, you get credited. That is the whole deal.
Ask us how the guarantee worksChapter three
Based in Canada. Built by a crew in the Philippines. Working across North America.
🇨🇦Where it started
Winnipeg, Manitoba
Cold city, stubborn work ethic. People still show up on time and still mean what they say. We’re Canadian-owned and the buck stops here.
winters build character
🇵🇭Where the work gets made
The Philippines
Ten people in the Philippines do the actual work on your account. Sharp, quick, and they care like it’s their own business, not a to-do list.
best crew I’ve worked with04/
Meeteveryone.
Actually everyone. No stock photos. No fake “leadership team.” All twelve of us.
Twelve humans. One standard. If you hire us, you work with these people.
End of page · Thanks for reading
That’s us. Now you know.
No form at the bottom. We know the MSP world because we have lived in it, and we built the guarantee because we know what MSP owners deserve. If that sounded like your kind of people, you know where to find us.
Lester, Justin & the teamWinnipeg · Manila · everywhere in between