B2B Lead Generation Agency USA & Canada | LeadPulls
B2B & B2C Lead Generation — USA & Canada

Your Buyers Are Searching. Are You In Front Of Them?

Search. Social. Email. Retargeting. Wherever your buyers look, you're there — first leads in 14–21 days.

Get My Free TAM Audit See how it works →

FreeNo credit card1 business day

Lester Fernandez, Founder of LeadPulls Your audit is run by Lester. Founder · 11+ yrs B2B growth
$35M+
Client Revenue
14–21
Days to First Lead
300+
Campaigns Launched
LeadPulls buyer journey illustration — search, social, email, and retargeting touchpoints converging on B2B buyers
§ 01 — Diagnosis

Your buyers are
deciding right now.
You're invisible.

They research on Google, scroll LinkedIn, check reviews, ask AI. If you're not at every touchpoint, a competitor is.

  • 01
    Missing buyers mid-research
  • 02
    Competitors filling gaps you can't see
  • 03
    One channel. Buyers use seven.
  • 04
    Pipeline busy. Conversion stuck.
Business owner reviewing website analytics showing low lead conversion rates
<4%

Most businesses capture under 4% of their market. The other 96% is being won at touchpoints you don't own yet.

LeadPulls benchmark, 300+ accounts
§ 02 — The Mechanism

From invisible to
everywhere. 3 steps.

No black-box. A system built around how your buyers actually decide.

01 Map

We study your buyers

Size your TAM. Map their journey. Find the exact gaps competitors are losing.

TAM + buyer journey report
02 Deploy

We put you everywhere

Search. Social. Email. Retargeting. Live in 14 days. CAN-SPAM & CASL compliant.

Live campaigns in 14 days
03 Scale

Pipeline. Every time.

First leads in 14–21 days. Optimized weekly. Scale what works across your full TAM.

First leads in 14–21 days

Step 01 starts today.
Free TAM audit. 1 business day.

Lester Fernandez, Founder of LeadPulls Lester runs it. Founder · LeadPulls Start Step 01
§ 03 — Receipts

Real businesses.
Real revenue.

Documented outcomes. Not case studies we made up.

$35M+
Client Revenue
•
300+
Campaigns
•
8
Industries
•
US & CAN
Coverage
IT360 · MSP · Toronto, ON
$15K
Net-new MRR · 90 days
Before

Referral-only pipeline. Feast or famine.

After

Mapped a $40M+ buyer segment. Dominated search and outbound. $15K net-new MRR in 90 days.

MSP / IT · 90 days
SHERP NA · Heavy Equipment
$12M
Documented revenue · Multi-year
Before

Great product. Zero presence in B2B / B2G channels.

After

Built omnipresence across search, content, outreach. $12M documented revenue.

Heavy Equipment · B2B + B2G

We don't just run ads — we understand how your buyers think. $15K MRR in 90 days for IT360. $12M documented revenue for SHERP NA. We give a shit about your growth.

LF
Lester Fernandez Founder & CEO, LeadPulls
$35M+ Verified Across 300+ campaigns
Bob — the recurring composite client whose lead gen story LeadPulls uses to illustrate results
§ 04 — from the homepage

Remember Bob? Here's his lead gen chapter.

Before

cold callers. linkedin autos. email blasts. Zero closed.

What we did

Mapped TAM. Layered organic + email + PPC.

Day 90

15–20 SQLs/mo at ~20% close.

5–7 → 15–20 / mo
Write Your Version → Bob's full story → Lester Fernandez, Founder of LeadPulls Lester runs your audit. Real founder · not a rep
Lester Fernandez, Founder and CEO of LeadPulls Marketing
Winnipeg, MB · serving US & Canada
Lester Fernandez
Founder & CEO · LeadPulls
Why this page exists

If your campaign fails,
it's my name on it.

I'm Lester — the guy you'll actually be talking to on your audit call. Not a sales rep. Not a junior. Me.

I built LeadPulls in 2015 after a decade closing deals across MSP/IT, finance, powersports, and SaaS. I've personally sat with 100+ owner-operators across North America — from a $12M powersports deal with SHERP (yes, the Kanye West one) to $1.5M+ in MSP software at TopLeft, to building my dad's business to 600+ Google reviews early in my career.

Every single campaign that goes live at LeadPulls gets reviewed by me first. Every one. Because $35M+ in client revenue doesn't happen by handing leads off to a junior and hoping.

11+ yrs
In B2B Growth
100+
Owner-Operators Met
$35M+
Client Revenue

If you book the audit, I show up. No sales theater, no slides, no upsell ladder. Just 30 minutes of me looking at your TAM, your buyer journey, and the holes in your funnel.

If we're not a fit, I'll tell you straight — and probably point you to someone who is. That's the deal.

Book a Call With Me More about Lester & the team →
§ 05 — The Advantage

Wherever they look,
you're already there.

Most agencies run one channel. We cover every touchpoint — so when buyers decide, you're the only name they remember.

Omnipresence illustration — LeadPulls places your business on every storefront, every channel, every buyer touchpoint
Google & AI LinkedIn & Meta Outbound Email Retargeting Local Maps AI Answers
When searching

Search & SEO

First result on Google — paid and organic. You own buying-intent keywords.

When scrolling

Social & Content

LinkedIn. Meta. YouTube. Content that builds trust and moves them toward a decision.

When comparing

Email & Outbound

Targeted sequences hit their inbox at the right moment. Built around how they decide.

When undecided

Retargeting

They visited but didn't convert. We follow them until they're ready — no warm prospect goes cold.

§ 06 — Strategy

Every industry has
a buyer journey.

Two fronts. Run in parallel.  —  Wins now + position later.

We don't pick one and hope. Low-hanging fruit for immediate wins. Long-term position for compounding wins — especially as AI rewires every buyer journey.

Front 01 · This week
01↓

Low-Hanging Fruit

Buyers searching, comparing, ready — you're just not there yet. Wins land in weeks, not quarters.

14–21 Days Paid search Outbound
LeadPulls maps every industry's buyer journey — spotting where your ideal customers are looking before they decide
Front 02 · Next 12 months
02↑

Long-Term Position

AI is rewriting buyer journeys — ChatGPT, Perplexity, AI Overviews. Be the name AI recommends.

SEO GEO / AEO AI-Proofed
In one line

Win today with the fruit. Own tomorrow with the position.

Map my two fronts →
§ 07 — FAQ

Your questions.
Straight answers.

No hedging. Want deeper detail? Jump on a call.

We map your TAM and buyer journey first, then deploy across Google search, LinkedIn, email outreach, and retargeting. Every touchpoint is engineered around how your ideal customers research and decide — so your brand appears at every step before a competitor captures them. First qualified leads typically arrive in weeks 2–3.
Paid search and outbound email generate first qualified leads within 14–21 days of launch. SEO and content build compounding pipeline over 3–6 months. We launch all paid channels within 14 days of onboarding and optimize weekly against reply rates, meeting quality, and closed revenue.
A TAM audit sizes your full revenue opportunity — total businesses or consumers matching your ICP, their estimated lifetime value, and the share captured by competitors. LeadPulls runs TAM audits live on the first call at no charge, showing exactly which buyer segments you're missing and how large each one is.
Both. LeadPulls serves B2B and B2C across 8 industries: Med Spa, Home Services, Powersports, Healthcare, Insurance, MSP/IT, Finance, and SaaS. B2C journeys are shorter but equally multi-channel — we deploy local SEO, Google Ads, Meta, and retargeting to capture high-intent consumer buyers.
Programs are custom-scoped to your market and budget. First step is always a free TAM audit and buyer journey mapping — from there, we build a custom roadmap with transparent pricing before any commitment.
Yes. All outbound email is fully compliant with CAN-SPAM (US) and CASL (Canada). Every sequence includes proper sender ID, unsubscribe, and consent-based targeting. We don't purchase prospect lists — all contact data is sourced through compliant first-party research.
§ 08 — Get Started

Your buyers are
searching right now.
Let's get in front
of them.

In 30 minutes, we run your TAM and buyer journey audit live on screen. You keep the intel either way.

  • Full buyer journey map
  • TAM + competitor gap analysis
  • Custom 90-day roadmap
  • 30–45 min · No pitch · No obligation
Lester Fernandez, Founder of LeadPulls
You'll be working with Lester. Founder · LeadPulls · Winnipeg
LeadPulls strategist spotting buyer opportunities — free TAM and buyer journey mapping

Map My Buyer Journey

Free. 1 business day. No obligation.

Custom-scoped to your market & budget · Transparent pricing before commitment

You're On The Map.

Your buyer journey report lands in your inbox within 1 business day.