Heavy equipment · Rental companies
Idle iron is rust. Construction equipment marketing that gets the fleet out the gate.
Your equipment is depreciating every hour it sits in the yard. We run heavy equipment marketing for rental companies: demand systems that force your fleet out the gate and raise utilization. You close.
- 10+ rental clients
- $50M asset value marketed
- 14-day sprints
- Programmatic fleet SEO
- Project intelligence data
- Heavy equipment SEO & map pack
- Permit-data outreach
- AI search
- Retargeting
$1.5M
Proof · SHERP North America
One fleet. One deal.
One fleet, bought direct by Kanye West, from a dealer network LeadPulls helped build over five years.
Read the full SHERP case →5years
- Day one · No marketing
- $4M+ · Duke Energy
- Year 5 · 40+ dealers
$15M+ in sales, 40+ dealers, and buyers from Duke Energy to a county sheriff’s office.
From the SHERP North America case study
Before you book
Do you have the iron?
We only work with rental companies that have the inventory to support growth. If you have the iron, we have the demand.
Increase utilizationYour lane
Built for you
- Rental company with inventory to support growth
- Depots in more than one market
- Someone free to take the meetings
- A decision maker on the first call
Not your lane
Not for you
- You want a lead list, not booked conversations
- Nobody is free to take the meetings
- You need results inside two weeks
- You can’t commit to a full 90-day program
The R.A.C.E. method
Four checkpoints from first search to a rented fleet.
Every channel runs the same lap. Prospects who aren't ready drop to the pit lane and come back when they are.
-
Checkpoint 01
Reach
Fleet pages and map-pack listings in front of contractors searching by make and model.
-
Checkpoint 02
Act
Permit and construction-start data, then a dedicated BDR reaching out before the ground breaks.
- Lead generation ›
- Dedicated BDR
-
Checkpoint 03
Convert
Asset pages and a quote flow that turn a search into a rental call.
- Web design ›
- Booking flow
-
Checkpoint 04
Engage
Retargeting and social keep repeat contractors renting from you.
- Social media ›
- Retargeting
Signed contract · fleet rented
Pit lane · the gaps we look for first
- The yard trapInventory sitting idle between contracts.
- Reactive salesReps driving around hunting for job site signs.
- Price-only callsFielding calls asking how much for a 19ft scissor.
- Asset pages missingContractors search the model; a competitor shows up.
- Thin depot profilesFew reviews, stale photos, wrong hours per depot.
- Late to the job siteGround-breaks found after a competitor got there.
What's included
Everything the program runs, in one report.
- Dedicated BDRA named rep who books every meeting.
- Programmatic fleet SEOConstruction equipment marketing starts here: a page for every asset in every city you serve.
- Project intelligence dataPermit and start feeds find ground-breaks early.
- Local map packEvery depot shows up for same-day searches.
- AI search visibilityNamed in AI Overviews and ChatGPT.
- Monthly reporting tied to meetingsEvery number traced to a meeting.
- 01General contractor · 4 active sitesContractor
- 02Project manager · new groundbreakProject
- 03Roofing and exterior crewContractor
- 04Municipal works departmentBuyer
- 05Industrial maintenance leadContractor
Illustration · scored by fit, not by volume
Booked this week
- General contractorPermit outreach
- Project managerSearch
- Site superintendentMap pack
- ReachedRising
- ConversationsRising
- Qualified meetingsRising
- Contracts signed · fleet rentedThe goal
Illustration · every number tied to a meeting
How it starts
Four steps. A named operator on each.
Step 01 · Lester
Map the market
Every contractor and project in your depot radius, ranked by fit.
Prospect list in 48 hoursStep 02 · Justin
Build the machine
Fleet pages, sequences and depot profiles go live.
Step 03 · Your BDR
Fill the calendar
Qualified meetings land, each one with a source.
Step 04 · You
Close the contract
We tune targeting on what rented and what stalled.
From the founder
Every audit, reviewed personally.
Lester Fernandez · Founder & CEO“Justin Dunlop, our Head of Outbound, and I review every audit personally.”
- Since 2015
- 100+ owners met face to face
- $35M+ client revenue
01Do you work with rental companies of any size?
We work with rental companies that have the inventory to support growth. If you have the iron, we have the demand.
02What does it cost, and how long is the contract?
It depends on your depots and the channels they need, so we price after the call. It is a flat monthly retainer for the full term, not a fee per meeting.
03Who runs my account?
Lester maps the market, Justin builds the machine, and a dedicated BDR books your meetings. You always know who is doing what.
04How soon do meetings start?
Your ranked prospect list lands within 48 hours. Fleet pages, sequences and depot profiles go live next in 14-day sprints, and the first meetings land inside the first 90 days.
05Why not hire a generalist construction marketing agency?
Most construction marketing agencies don't know a telehandler from a boom lift. We build campaigns around specific makes, models, reach heights and load capacities, and we report on meetings, not clicks.
06Do you do equipment rental marketing or dealer marketing?
Both, with the rental fleet as the core. Equipment rental marketing covers fleet pages for every asset and city, depot profiles in the map pack, and permit-data outreach before the ground breaks. For dealers and OEMs we add model pages and dealer-recruitment outreach, the same way we built SHERP North America’s dealer network.
Your fleet
Empty yards make money. Fill yours.
Send us your domain and the depots you rent from. We’ll send back a ranked list in 48 hours.
- No pitch
- No contract to take the call
- Yours to keep